Copywriting Advice – Top Marketing Articles

Since writing is important for all business owners, I thought this weeks list of articles would most benefit you by concentrating on copywriting advice. 8 Writing Tools I Actually Use Every Day By: Ann Handley “But who am I kidding? … Continued

Building Relevant Brands

How to Win the Race for Brand Relevance By: David Aaker “The threat emerges when customers are no longer buying what the brand is perceived to be selling. New categories or subcategories emerge as competitor innovations create ‘must haves.’ The … Continued

A New Endeavour – Introducing Broken Staff Studios

Introducing Broken Staff Studios I have officially launched Broken Staff Studios, my own little indie game development studio. Our new website has just been launched. You can find the site here: http://www.brokenstaffstudios.com/. My main focus on it right now is … Continued

Is Content Marketing King?

Content is king. No, x-y-or-z new shiny thing is king. You will hear a lot of statements like the ones above. But do they mean anything? My personal experience is that content marketing can be a big help but there … Continued

Social Good – Top Marketing Articles of the Week

Here are the most valuable marketing related articles I’ve read during the past week, on the theme of ‘social good': 1. 7 Key Considerations for Brand Expansion By Mark Di Somma “Brands remain addicted to growth…growth continues to be the … Continued

Local SEO – Top Marketing Articles of the Week

Here are the most valuable marketing related articles I’ve read during the past week: 1. You are Legend! By Bryan Eisenberg “A great brand like Amazon today is customer centric, data driven, but managed by narrative. The story matters. Telling … Continued